Category | Example | Competitive Value |
Resources | R&D expertise in Ayurveda; established India supply chain; brand credibility. | Enables innovation and cost efficiency. |
Capabilities | Marketing agility; influencer partnerships; digital logistics. | Facilitates rapid market adaptation and scalability. |
Sugandha’s core competency: affordable, science-backed natural skincare.
Vietnam offers synergy in sourcing (ASEAN region) and a receptive millennial audience.
