|
Dimension |
India (Score) |
Vietnam (Score) |
Difference / Implication |
Strategic Importance (1–5) |
Reason / Managerial Focus |
|
Power Distance |
77 (high) |
70 (high) |
Both cultures accept hierarchy but Vietnam shows more collective respect and top-down communication. |
4 |
Critical for managing teams and partner relations; leadership should remain formal and respectful. |
|
Individualism vs. Collectivism |
48 (Moderate) |
20 (collectivist) |
Vietnam is highly collectivist; loyalty and harmony matter more than individual achievement. |
5 |
Core driver of marketing and stakeholder engagement; team and community-based decision-making required. |
|
Uncertainty Avoidance |
40(Moderate) |
50 (High) |
Vietnamese are slightly more risk-averse; they value safety and brand credibility. |
4 |
Important for trust-building, consistent quality, and transparent policies. |
|
Masculinity vs. Femininity |
56(Moderate) |
40 (Low) |
Vietnam is more relationship- and quality-of-life oriented. |
3 |
Moderate focus; promote well-being and emotional storytelling instead of aggressive success messages. |
|
Long-Term Orientation |
51(High) |
57 (High) |
Both cultures value perseverance; Vietnam slightly more future-oriented. |
3 |
Support sustainability and long-term CSR programs; less urgency-driven marketing. |
|
Indulgence vs. Restraint |
26 (Medium) |
35 (low) |
Both are restrained; Vietnam slightly more conservative. |
2 |
Low priority — avoid luxury excess; emphasize modest beauty and mindfulness. |
