| Function | Strategic Plan |
| Marketing | Digital-first campaigns via TikTok, Shopee Live, Instagram. Emphasize “Natural Beauty from the Himalayas.” |
| Supply Chain | Export finished goods via ASEAN logistics; explore local blending facility by Year 3. |
| Human Resources | Cross-cultural onboarding; 70% local hiring. |
| Finance | Moderate investment (~US$1M Phase 1); 2-year breakeven forecast. |
| CSR & Governance | Partner with Vietnam Women’s Union for co-operative training on sustainable beauty packaging. |
