• Phase 1 (0–6 months)Timeline: Market validation, product registration, Hasaki JV finalization

    Key Actions: Legal approval; local campaign prep

  • Phase 2 (6–12 months)Timeline: Launch pilot stores in HCMC + online rollout

    Key Actions: 50K customers, 1% market share

  • Phase 3 (Year 2–3)Timeline: Expand to Hanoi & Da Nang; local production feasibility

    Key Actions: 5% market share

  • Phase 4 (Year 4–5)Timeline: Introduce co-op packaging unit & regional exports

    Key Actions: Profitability achieved