Category

Example

Competitive Value

Resources

R&D expertise in Ayurveda; established India supply chain; brand credibility.

Enables innovation and cost efficiency.

Capabilities

Marketing agility; influencer partnerships; digital logistics.

Facilitates rapid market adaptation and scalability.

 

Sugandha’s core competency: affordable, science-backed natural skincare.
Vietnam offers synergy in sourcing (ASEAN region) and a receptive millennial audience.