|
Force |
Assessment |
Implications |
|
Industry Rivalry |
High |
Local (Thorakao), Korean (Innisfree), and international (L’Oréal) competition. Sugandha must differentiate via authenticity. |
|
Threat of New Entrants |
Moderate |
Entry barriers low online, but brand trust hard to establish. |
|
Supplier Power |
Moderate |
Multiple cosmetic distributors; Hasaki mitigates risk. |
|
Buyer Power |
High |
Consumers price-sensitive but value authenticity. |
|
Threat of Substitutes |
Moderate |
Herbal home remedies and Korean imports pose challenge. |
