Sugandha Beauty, a luxury Indian skincare product based on the Ayurvedic science and sustainability is planning to venture into Vietnam, a rapidly developing Southeast Asian country with excelling beauty consumption habits and willingness to accept natural products.
This report presents an overall global entry proposal of Sugandha Beauty to launch its products in Vietnam by forming a strategic distribution deal with Hasaki Beauty & Clinic, which is one of the biggest omni-channel retail outlets of beauty products in Vietnam.
The analysis combines the Stakeholder Theory and PESTLE frameworks, Hofstede Cultural Dimensions, Porters Five Forces, Value Chain and Entry Mode Strategy to evaluate the risks and cultural specifics and competitive advantage.
The suggested solution is the Joint Venture with Hasaki.vn in a transnational model that balances between global brand and local market flexibility, which guarantees the strategic fit with the regulatory, cultural, and consumer realities in Vietnam.
