|
Factor |
Key Points |
Implications for Sugandha |
Stakeholder Engagement Level |
|
Political |
Stable one-party system with pro-investment policies. Strong India–Vietnam diplomatic ties. |
Low political risk; smooth bilateral trade. |
High — engagement with government and trade authorities essential for licensing and policy navigation. |
|
Economic |
GDP growth >5.5%; expanding middle class; beauty industry valued at USD 2.3B (Statista, 2024). |
Attractive purchasing power and scalability. |
Medium — engage distributors, retail partners, and customers for pricing and promotion alignment. |
|
Social |
Youth-driven population (median age 32); preference for natural, cruelty-free skincare; rising self-care culture. |
Perfect match with Sugandha’s brand ethos. |
High — constant engagement with consumers and influencers builds trust and cultural resonance. |
|
Technological |
E-commerce boom; 75% smartphone penetration; local payment apps (MoMo, ZaloPay). |
Opportunity for hybrid digital and physical retail. |
Medium–High — engage tech partners, online customers, and payment providers. |
|
Legal |
Cosmetics must register with Drug Administration of Vietnam (DAV); import duties moderate. |
Requires compliance support from local partner (Hasaki). |
High — continuous engagement with regulators, legal advisors, and auditors. |
|
Environmental |
High awareness of sustainability; government prioritizing green growth (UNDP, 2023). |
Eco-packaging and social impact storytelling build brand advantage. |
High — engage NGOs, local communities, and consumers for CSR collaboration. |
